Prada’s Forte dei Marmi boutiques—one for women on Via Carducci/IV Novembre and another two‑storey men’s shop at Piazza Garibaldi/Via Montauti—blend the brand’s heritage with a fresh, vacation‑inspired twist: pastel-green canvas walls, classic black-and-white checkerboard flooring, and a signature banana print in the women’s section, complemented by 1950s-style wooden furnishings, brass accents, and wicker flooring. The men’s store spans approximately 220 m² and pairs vintage leather armchairs and marble cabinetry with ebony-panel floors and glass‑topped wooden tables, creating a polished, airy space that beautifully unites Prada’s global design identity with the coastal elegance of Versilia.